Vidhi Anand Honoured with SDP Women Achievers Award as an Ace Fashion Designer from Delhi owner of her Brand "SUDHI"
Vidhi Anand: A Visionary in Fashion and Art
Vidhi Anand, a name synonymous with artistry and innovation, is carving a niche in the world of fashion as an emerging entrepreneur with an impeccable blend of creativity and business acumen. Armed with over a decade of industry experience and a rich academic background, Vidhi has established ŠUDHÍ, a B2B fashion label specializing in handcrafted womenswear garments. With a strong focus on hand-painted designs, intricate embroidery, and fine art, ŠUDHÍ is a brand that celebrates timeless elegance infused with cultural heritage. Now, Vidhi is set to expand her venture into exports, taking the craftsmanship of ŠUDHÍ to global markets.
Vidhi’s journey into fashion is as inspiring as her creations. Her deep-rooted love for art, history, and poetry, combined with her academic excellence, paved the way for her success. As an MA Fashion graduate (with commendation) and a distinction holder for her final thesis, Vidhi was ranked among the top three students in her cohort. This, coupled with her tenure as a finalist in the prestigious Vogue Fashion Fund Top 20, solidified her reputation as a talent to watch.
A former academic professional and researcher, Vidhi has contributed to the field with over 30 academic papers and her expertise in creative writing. She has taught and consulted at esteemed institutions like Sharda University, IILM University, and GD Goenka University. However, her passion for design and entrepreneurial spirit eventually led her to create ŠUDHÍ, a label that merges contemporary silhouettes with the rich artistry of her Indian roots.
An eternal learner, Vidhi continues to sharpen her skills by pursuing several programs in Entrepreneurship and export market, an advanced diploma in Digital Marketing, and short-term programs under notable mentors in India. Her keen interest in fine arts, combined with her innate understanding of design techniques, enables her to produce precision-driven garments that are not just wearable but also timeless pieces of art.
Vidhi’s journey has been shaped by her cultural heritage, artistic upbringing, and a deep respect for handcrafted techniques. Inspired by India’s rich craft traditions and influenced by socio-political movements from contemporary history, she translates her vision into unique fashion statements that resonate globally. Her designs embody the harmony of modern-day aesthetics and the timeless beauty of traditional craftsmanship.
A fitness enthusiast and vegetarian, Vidhi thrives in challenging environments, using her excellent interpersonal, communication, and leadership skills to lead her team toward success. Whether it’s managing a business, creating intricate designs, or exploring new avenues in entrepreneurship, she remains committed to her vision of elevating the art of fashion.
With ŠUDHÍ poised to enter the export market, Vidhi Anand is undoubtedly a name to watch in the world of fashion. Through her dedication, innovation, and artistic flair, she is set to redefine the global perception of Indian craftsmanship, one masterpiece at a time.
